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Like This: Social Media Use on the Rise

Social media is a digital gathering place, allowing people of all generations to connect, communicate, and share a common interest. Despite the myth that older people can’t manage technology, retirees are flocking to social media at a rapid pace. Social media such as Facebook, Twitter, and Instagram all note higher usage rates among adults age 65 and over.

If social media seems like a thing solely for the “young generation”, seniors these days are changing that perception. The Pew Research Center reports that seniors age 65 and older are becoming the largest demographic of users, even over Gen X and Millennials. It’s estimated that by the end of 2020, approximately 50 million seniors will be on a social media platform. So much so, in fact, that research shows more seniors use social media every day than read the newspaper.

What are some of the advantages of using a social media platform?

• Staying connected with loved ones

• Entertainment

• Researching topics of interest

• Interacting with others

• Sharing family photos and videos

Other studies have shown that social relationships are key to keeping us sharp mentally, physically, and emotionally. Companionship lowers stress, the risk of dementia and Alzheimer’s, and improves overall health. And while social media is not a cure for depression, using it to its fullest extent is a great way to feel connected to a strong support system.

So, log on, and let’s get social.


Pew Research Center. “Tech Adoption Climbs Among Older Adults.” Web. May 2017.

Solis, Brian. “People Use Social Networks to Connect with Friends and Family, Sometimes Brands.” Web. 13 September 2011.


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